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Clinic Health Check

Your Patients

1. Do you know approximately what percentage of your new patients return for another treatment within 12 months?
2. Does every patient leave with a clear recommendation for their next treatment or review?
3. Do you routinely rebook patients before they leave the clinic?
4. Do you actively contact patients who haven’t returned within their expected treatment cycle?

Consultation & Conversion

5. Do you track how many consultations convert into treatment?
6. Does your consultation process look beyond the patient’s immediate request to identify other appropriate clinical needs or longer-term goals?
7. Do your clinicians have a consistent approach to discussing treatment plans rather than individual one-off procedures?

Your Treatment Portfolio

8. Have you reviewed your treatment menu within the last 12 months to identify which services are growing, declining or underperforming?
9. Do you know which treatments generate your highest profit, rather than simply your highest revenue?
10. Do your treatments naturally lead patients into complementary treatments or longer-term programmes?
11. Are there treatments or services your existing patients regularly ask for that you don’t currently provide?

Pricing and Profit

12. Do you know the true cost and approximate profit margin of each of your major treatments?
13. Have you reviewed your pricing against costs, market positioning and competitors within the last 12 months?
14. Do you offer carefully designed packages or treatment programmes rather than relying mainly on individual treatments?
15. Do you have a membership, maintenance programme or other recurring-revenue model?

Existing Patient Database

16. Do you actively use your existing patient database to generate repeat business?
17. Do you segment patients according to previous treatments, interests or likely future treatment needs?
18. When introducing a new treatment, do you identify suitable patients within your existing database before spending heavily on acquiring new patients?

Your Growth Opportunities

19. What are the biggest challenges facing your clinic currently?
20. Which areas would you most like to grow over the next 12 months?
22. Approximately how many clinicians or treatment providers work within your clinic?
23. Approximately what is your clinic’s average monthly revenue?

Where Should We Send Your Results?

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